Another interesting comment was about "sales" and how prices are set:
"How many of us, for example, have ever paid full price for a mattress. There's an object, you know, it's always, quote, unquote, on sale. Well, it's really not on a sale. That's the real price of the mattress. The other mattresses in that department store have higher prices, but the merchant doesn't really expect to sell those mattresses. He rotates all his mattresses into the sale pile, and he expects to sell them at that sale price, which is actually the full price."That information will forever change how I see sales. I'm tempted to buy the book, but like those never worn boots, will I ever get around to reading it?
Maybe if it's on sale ;-)