Howard Schultz built Starbucks from the ground up, left, and is back again. What's he doing? In an attempt to prevent a further decline in sales, he's considering a loyalty program. Something along the lines of free coffees or discounts to customers who use prepaid Starbucks Cards.
They might also consider...drumroll please...wait for it...hold your breath...dropping prices! Well, lowering prices on food and drink combinations. Eh, it's a start.
Bloomberg via L.A. Eater