Howard Schultz built Starbucks from the ground up, left, and is back again. What's he doing? In an attempt to prevent a further decline in sales, he's considering a loyalty program. Something along the lines of free coffees or discounts to customers who use prepaid Starbucks Cards.
Fina-friggin-ly
They might also consider...drumroll please...wait for it...hold your breath...dropping prices! Well, lowering prices on food and drink combinations. Eh, it's a start.
Bloomberg via L.A. Eater
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