Wednesday, June 27, 2007

A Quiet Green Gap

Gap carries a line of clothes called (Product) Red. When someone buys one of these products, they donate a portion of its profits to buy and distribute AIDS medicine throughout Africa. I'd heard about that, as it feels as though the (Product) Red campaign has gotten a reasonable amount of publicity. I did not, however, know that Gap has been doing some other environmentally conscious things. Fool's recent article outlines a couple of interesting things:

"In 2004, Gap partnered with Delhi's government and two NGOs to help women who have been victims of domestic violence by employing them as garment makers. Project Swabhiman, as it was called, provided the women shelter, support services, job training, and a healthy environment to work in. Did you know that in February, the company began testing a more earth-friendly product made from 100% organic cotton? Were you aware that last summer, Banana Republic sold a skirt from an environmentally friendlier hemp/silk material?"

I respect them for doing this, and I'll be watching for more.