So, he needs his coffee. And his coffee of choice is Peet's, which is fortunate because there are a couple of Peet's in Santa Monica. It's pretty strong coffee, though, so it's not everyone's cup of...err...tea. Well, I just heard that the founder, Alfred Peet, passed away. An obituary to the man who fed Starbucks their wee little coffee beans in their infancy.
"His reputation in the coffee business was well in place in 1971, when he was approached by a group of entrepreneurs who asked him to provide his roasted beans for their new venture, Starbucks, in Seattle.
"Peet supplied us with roasted coffee, and he taught me how to roast coffee," Baldwin said. "He was very generous."
There ya go. So if you like Starbucks, he's why.
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